Podango et les règles du podcast et le bp du podcast.. rien de neuf

Le patron de podango explique dans une check list typiquement américaine ses règles de business. Un passage, repris par Mastermedia.org donne quelques idées pour affiner un business modèle pour le podcast:

The Model

The current podcasting market needs a better model.

Specifically, I see podcasters who enjoy a great deal of freedom to post what and when they choose. That is a very good thing! However, at this point, it has also led to the creation of somewhere north of 50,000 podcasts, many sporadically and with spotty production and content quality, leading to listeners struggling to find really great podcasts in their areas of interest. Then, when they do, they would love to hear their favorite podcasts more than once or twice a week. They also tend to fail to go back and look for new podcasts.

Your Money

The super focused niche markets served by the majority of podcasters are a marketers dream. The only problem is that, with notable exceptions, most sponsors or advertisers shy away from dealing with individual podcasters, and they would like to have a greater frequency of impressions delivered with greater consistency in order to maximize the benefit of their sponsorship dollars.

I observed “Podcast Delivery Networks” and “Podcast Ad Networks” form to help with this problem, but the ads are often only loosely applicable over a broad selection of podcasts on very diverse topics.

Team Involvement

I believe podcasters are way too alone in their efforts. If they miss a couple of weeks because of a birth or death in the family, everyone thinks they have “podfaded.”

I also see shows rise and fall with the coming and going of single personalities. The instability for listeners that comes with this dynamic makes for a less reliable source of ongoing content. With a station of multiple podcasters it is easy to ride over the schedule bumps.

Community Focus

I also see that most podcasts and podcast networks are too unidirectional, just pushing podcasts out like mini broadcasts.

The opportunity to have rich interactive conversations around the content, especially for information listeners are passionate about, is largely ignored.

Building Audience

I continue to see evidence that the hardest thing to do for podcasters, even the good ones, is to build an audience and then get sponsors.

Along with that, we see that podcasters who do have audiences and sponsorships are not able to fully leverage them.

The inability of podcasts to produce more than a few shows each week, even if they are producing a daily show, results in them only reaching their audience once per show.

If they could band together a number of podcasts for their audience, they then have more “inventory” on which to place sponsorship ads.

These things, taken together, have motivated and inspired the creation of Podango. I am not saying it is for everyone who podcasts, but I and the people working with me are certainly finding that it solves a number of important problems.

Bref, les mêmes choses que celles qu’on a entendu pour les blogs, pour les portails, pour les sites communaautaires ou pour les produits de grande consommation dans la vie “réelle”..

Nous continuoons à penser que le podcast est plus une manifestation du fait que ceux qui écrivent et publient ont plus de facilité à parler ou à filmer plutôt qu’à écrire.. Un texte reste et prend beaucoup plus de temps à être créé, corrigé, retravaillé qu’un enregistrement.. Un texte a beaucoup plus d’impact intellectuel et de profondeur (ce n’est quand même pas pour rien que l’enseignement écrit a remplacé l’enseignement oral quand on a inventé l’écriture..) .

Le podcast par rapport au blog écrit, c’est le mot fléché par rapport au mot croisé